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Legal & Information

GRAY Policies & FAQs

Contact Us

Business Hours:
Mon-Fri (11am - 6pm) – National Holidays are excluded

Phone:
+91-7439913955

Email:
care@thegrayuniverse.com

Terms and Conditions

Introduction

These Terms and Conditions ("Terms") govern your access to and use of GRAY's website and services. Please review them carefully before accessing or using our website. By accessing or using our website, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you are not authorized to use our website. In these Terms, "we," "us," and "our" refer to GRAY, and "you" or "your" refers to you, the user of our website.

Changes to the agreement

We reserve the right to modify these Terms at any time, for any reason, by posting an updated version on our website. These changes will not affect any rights or obligations that arose prior to such modifications. Your continued use of the website after such modifications have been posted will be governed by the Terms in effect at the time of your use. We encourage you to periodically review these Terms for any changes. If you do not agree to the updated Terms, you may terminate your account or services by contacting us via email.

Intellectual Property

Trademark Notice

GRAY™, the GRAY logo, The Gray symbol logo, product design, product names, collection names, taglines, packaging designs, artwork, website content, website design, product photography, product description, videos, graphics, campaigns, marketing creatives, overall visual identity, and other brand identifiers are proprietary intellectual property of GRAY or are used under appropriate rights.

The omission of the ™ or ® symbol alongside any trademark, logo, or brand element on our website, packaging, advertisements, social media, or other communications does not constitute a waiver of any trademark or intellectual property rights. GRAY reserves all applicable rights under law.

Product & Fragrance Notices

Product Representation Notice

Actual product colour, finish, packaging, bottle appearance, and presentation may vary slightly due to photography, lighting conditions, display settings, production improvements, or manufacturing variations. Such differences shall not be considered defects.

Fragrance Expectation Notice

Perfume is Subjective: Fragrance performance, longevity, projection, and scent perception may vary based on individual skin chemistry, application method, climate, humidity, clothing material, storage conditions, and other environmental factors.

Limited Batch Variation

Since GRAY emphasizes controlled production and craftsmanship: Products manufactured in different production batches may exhibit minor variations in fragrance profile, colour, or packaging that do not affect product quality.

Authenticity Clause

Products purchased from unauthorized sellers, marketplaces, or resellers cannot be verified for authenticity by GRAY and may not be eligible for customer support, warranty, replacement, or other services.

User-generated Content

By submitting reviews, photographs, videos, testimonials, or other content to GRAY or tagging GRAY on social media, you grant GRAY a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish, and display such content for marketing and promotional purposes, unless you request otherwise.

Privacy Policy

This Privacy Notice for Gray Universe (doing business as GRAY) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:

  • Visit our website at www.thegrayuniverse.com or any website of ours that links to this Privacy Notice
  • Download and use our mobile application (Gray Universe), or any other application of ours that links to this Privacy Notice
  • Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.

Summary of Key Points

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

  • What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
  • Do we process any sensitive personal information? Some of the information may be considered 'special' or 'sensitive' in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
  • Do we collect any information from third parties? We do not collect any information from third parties.
  • How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.
  • In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.
  • How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.
  • What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
  • How do you exercise your rights? The easiest way to exercise your rights is by visiting www.thegrayuniverse.com/contact, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
  • Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names
  • phone numbers
  • email addresses
  • mailing addresses

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Razorpay. You may find their privacy notice link(s) here: www.razorpay.com/privacy.

Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider, as described in the section called 'HOW DO WE HANDLE YOUR SOCIAL LOGINS?' below.

Application Data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:

  • Push Notifications. We may request to send you push notifications regarding your account or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device's settings.

This information is primarily needed to maintain the security and operation of our application(s), for troubleshooting, and for our internal analytics and reporting purposes.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

The information we collect includes:

  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps'), and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

Google API

Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
  • To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see 'WHAT ARE YOUR PRIVACY RIGHTS?' below.
  • Personalization & Offers. We may use voluntarily provided profile information, including your fragrance preferences, purchase history, date of birth, anniversary date, and other optional profile information to personalize recommendations, communications, loyalty benefits, promotional offers, and customer experience.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Offer Wall. Our application(s) may display a third-party hosted 'offer wall'. Such an offer wall allows third-party advertisers to offer virtual currency, gifts, or other items to users in return for the acceptance and completion of an advertisement offer. Such an offer wall may appear in our application(s) and be displayed to you based on certain data, such as your geographic area or demographic information. When you click on an offer wall, you will be brought to an external website belonging to other persons and will leave our application(s). A unique identifier, such as your user ID, will be shared with the offer wall provider in order to prevent fraud and properly credit your account with the relevant reward.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Google Analytics: We may share your information with Google Analytics to track and analyse the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.

Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform.

We will use the information we receive only for the purposes that are described in this Privacy Notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent

If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications

You can unsubscribe from our marketing and promotional communications at any time by replying 'STOP' or 'UNSUBSCRIBE' to the SMS messages that we send, or by contacting us using the details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log in to your account settings and update your user account.
  • Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

10. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Revised' date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact us by post at:

Mailing Address:

Gray Universe
Kolkata, India - 700082

Email Contact:

care@thegrayuniverse.com

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

If you notify us that certain profile information (including but not limited to your name, date of birth, anniversary date, email address, phone number, or mailing address) is inaccurate, we may, after reasonably verifying your identity or receiving your confirmation, update such information on your behalf where technically feasible. Such corrections are made solely to maintain accurate customer records and improve customer experience. We reserve the right to refuse any requested modification if we are unable to reasonably verify the identity of the requesting individual or where applicable law requires us to retain the existing information.

To request to review, update, or delete your personal information, please visit: www.thegrayuniverse.com/contact or email us directly at care@thegrayuniverse.com.

Customer Responsibility for Accurate Information

Customers are responsible for ensuring that the information they provide remains accurate and up to date. GRAY shall not be responsible for missed communications, promotional benefits, birthday or anniversary offers, warranty notifications, or other customer services resulting from inaccurate information provided by the customer.

Website & Store Terms

Website Availability

We do not guarantee uninterrupted access to our website. We may suspend, modify, or discontinue any feature, service, or content without prior notice.

Pricing Error Clause

In the event of an obvious pricing error, typographical mistake, or technical issue resulting in an incorrect product price or offer, GRAY reserves the right to cancel the order prior to dispatch and issue a full refund.

Force Majeure

GRAY shall not be liable for delays or failures caused by events beyond our reasonable control, including natural disasters, government actions, strikes, transportation disruptions, pandemics, cyber incidents, or supplier failures.

Customer Conduct

Customers shall not misuse the website, attempt unauthorized access, interfere with website security, submit malicious code, engage in fraudulent transactions, or otherwise use the website in violation of applicable law.

Communication Consent

By creating an account, placing an order, or contacting GRAY, you consent to receive transactional communications relating to your orders, account, customer support, and other service-related matters. Marketing communications will be sent in accordance with your communication preferences and applicable law.

Payments, Cancellations, and Refund Policy

For any payment-related issues, please contact us via email at care@thegrayuniverse.com. Payments can be made in INR. All payment transactions are processed through secure payment gateway providers, and customers can purchase products through the Razorpay payment gateway. Upon successful payment, an official receipt will be sent by the payment gateway on behalf of GRAY via email, which can be used as a reference for future inquiries.

Billing

Billing information will be collected and processed securely through our payment gateway. You are responsible for ensuring the accuracy of your billing information.

Refund policy

Please refer to our Refund and Cancellation Policy for further details.

Customer Support

For any account-related or payment-related inquiries, please contact us using the "Contact Us" section of our website. We will make reasonable efforts to respond to customer support inquiries promptly, but we do not guarantee a specific response time or that all inquiries will be addressed.

Rights you grant us

By accepting these Terms and Conditions, you explicitly grant us permission to contact you via phone, SMS, or email using any medium deemed appropriate by GRAY. We may use your personal information to notify you about other products offered by us. However, we will not share or distribute your personal information with any third-party marketing database or disclose it to third parties, except as required by applicable law or on a case-by-case basis after verifying the third party.

Contact us

If you have any questions regarding GRAY, please reach out to us through the "Contact Us" section of our website.

Shipping

  • We strive to process and dispatch all orders within 24-48 hours on regular business days.
  • Kindly note that shipments are not sent out on Sundays or public holidays.
  • While we aim to deliver as promptly as possible, please understand that delivery times are dependent on our courier partners and your location; orders are generally delivered in 5-15 days.
  • Shipping, Cash on Delivery, and handling charges will be clearly displayed at checkout.
  • We are unable to take responsibility for any damage that may occur after the goods have been delivered.
  • If you notice any incorrect, shortage, or damage to your order, we kindly request that you report it to our customer service team on the same day or within 3 days of delivery.
  • In some cases, depending on the items ordered, your order may be shipped in multiple shipments. However, please be aware that this may not apply to every order placed on the website.

Return Policy

At GRAY, we are committed to ensuring your satisfaction with our products, customer service, and overall shopping experience. However, if you are not completely satisfied with your purchase, we offer a return option under the terms outlined below (only):

Defective or completely different item delivered

If you receive a defective item or a completely different item, you must return it unused, in its original condition and packaging, along with the invoice. To initiate a return, you must report it with proper and clear images and videos (all angles of the product & its box) within 3 days of receiving the product by contacting us at 7439913955 or via email at care@thegrayuniverse.com.

For further information regarding the refund process, please refer to the "Refund Process" section below.

3 days return policy

For domestic orders (within India), if your product arrives damaged or defective or you receive a completely different item, you may return the item unused, in its original condition and packaging, along with the invoice, within 3 days of receiving the product. Upon confirmation, our courier partner will collect the product from the address provided and return it to us.

Return charges

Domestic Returns: For returns within India, there are no shipping charges for you. Our courier partner will collect the product from your address at no additional cost to you.

How to initiate the return process

  1. 01.Contact GRAY Customer Support within 3 days from the receipt of your order by calling at 7439913955 or emailing to care@thegrayuniverse.com.
  2. 02.Do not return the product until you have received a confirmation from GRAY with instructions.
  3. 03.The product must be returned in its original condition, unused, and unaltered.
  4. 04.Include the invoice inside the return package. Returns will not be processed without these items.

Note: Requests for returns will not be accepted after 3 days from the date of receipt.

Refund Process

Once we receive your returned product, we will inspect it to ensure it is unused, in its original packaging, with all tags and the invoice. If everything is in order, we will initiate the refund process.

Online Payments

The refund will be issued to the original payment method within 7-15 working days.

Cash On Delivery (COD)

The refund will be processed via NEFT (National Electronic Fund Transfer), and we will request you (the customer) to share the bank account details with us over email mentioning the order details.

Non-delivery due to customer unavailability

If our logistics partner is unable to deliver the product due to the customer’s unavailability, despite repeated attempts (3 times), we will issue a refund for prepaid orders. Please note, shipping costs (to and from), and any other expenses incurred by GRAY will be deducted from the refund amount.

Cancellation policy

Orders can be cancelled only before dispatch. Once the product is shipped, cancellations cannot be processed.

Frequently Asked Questions

A.
Top notes are the fragrances you notice immediately after spraying. Middle notes form the heart of the fragrance, while base notes create the lasting impression that develops over time.
A.
Most customers find that 3–6 sprays provide a balanced fragrance experience, though personal preference may vary.
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Discovery Editions help you experience multiple fragrances, compare them at your own pace, and confidently choose the fragrance that best suits your personality.
A.
Gray is a modern brand built around identity, self-expression, and meaningful experiences. Every Gray creation is crafted to help individuals express different aspects of themselves.
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Gray represents the space between black and white — the space where individuality, complexity, and personal evolution exist.
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We focus on quality, authenticity, customer experience, thoughtful fragrance creation, and helping customers find fragrances that feel personal and meaningful.
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Yes. Every product purchased from our official website is guaranteed authentic.
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No. Gray does not conduct animal testing.
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Yes. We are committed to responsible and ethical practices.
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Absolutely.
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Yes. We deliver to most serviceable PIN codes across India.
A.
Please contact us immediately after placing your order. We will try our best to update the address before dispatch.
A.
International shipping availability depends on destination country regulations and logistics availability.
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Please contact us within 24 hours of delivery with clear photos and your order details.
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Contact our support team immediately and we will assist you promptly.
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This feature is not available right now. In future, if this feature is available, you will see the option during checkout.
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You can connect with us through our official Instagram and Facebook pages for fragrance inspiration, launches, announcements, and exclusive updates.
A.
This is Gray's Newsletter - If you subscribe to this then You will be always updated regarding Gray's new launch, Offers, Blogs etc.
A.
Follow us on our social media channels and subscribe to our newsletter "The Gray Ledger" for the latest updates.
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We're happy to help. Please check out Connect page.
A.
Our vision is to build a brand that inspires self-expression, confidence, and individuality through thoughtfully crafted creations and exceptional customer experiences.
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Yes. Gray is proudly built in India while aspiring to create fragrance experiences that meet global standards of quality, presentation, and customer experience.
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The Gray Difference page represents the values and commitments that define every Gray creation.
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Absolutely.
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Absolutely.
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Absolutely.
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Every product sold through our official website is sourced directly from Gray and is guaranteed authentic.
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The Gray Code represents the foundational principles that guide everything we do as a brand.
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The Gray Code serves as a reminder of what we stand for and the promises we strive to uphold for every customer interaction.
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The Gray Code influences every stage of the customer journey—from product creation and packaging to customer support and after sales assistance.
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Yes.
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Yes.
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Yes.
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All important policies, including Shipping Policy, Return & Refund Policy, Privacy Policy, and Terms & Conditions, are available on our website.
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Our customer support team will be happy to assist.
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You can reach us through email, call & whatsapp. Please refer to our Connect page.
A.
Discovery Editions allow you to experience multiple fragrances in real-life situations before deciding which fragrance resonates with you most.
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You can contact us through our Contact Us page, email, WhatsApp, phone, or our official social media channels.
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We are committed to authenticity, transparency, customer satisfaction, secure payments, responsive support, and creating high-quality fragrance experiences for our customers.
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Yes.
A.
Yes.
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All important policies, including Shipping Policy, Return & Refund Policy, Privacy Policy, Terms & Conditions, and other important information, can be accessed through our website.
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Yes.
A.
We recommend trying our Discovery Editions. They allow you to experience multiple fragrances in real-life situations, so you can see how they evolve on your skin over time.
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Spray on pulse points like your wrists, neck, and behind the ears. The warmth of these areas helps diffuse the fragrance throughout the day.
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Perfume interacts with individual skin chemistry, including skin type, pH, diet, and body temperature, creating a unique scent experience for everyone.
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Extrait de Parfum has the highest concentration of fragrance oils, typically lasting 8-12 hours or even longer depending on skin type and application.
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Yes! Layering allows you to create a personalized signature scent. We suggest starting with lighter notes or complementary fragrance families.
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Store your perfume in a cool, dry place away from direct sunlight and extreme temperature changes to preserve its quality.
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Typically, 3-6 sprays are sufficient for a balanced projection without overpowering.
A.
Extrait de Parfum contains a higher concentration of perfume oils (usually 20-40%) compared to Eau de Parfum (15-20%), resulting in richer depth and longer longevity.
A.
Fragrance notes are the individual scent components that make up a perfume, categorized into top, heart (middle), and base notes.
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Top notes are the initial scents you smell immediately upon application. They are light, fresh, and usually evaporate within 15-30 minutes.
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Heart notes emerge as top notes fade, forming the main character of the fragrance. They usually last for several hours.
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Base notes provide the foundation of the perfume, creating depth, richness, and the lasting trail that stays on skin for hours.
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Yes, our fragrances are designed to be worn by anyone, regardless of gender. Fragrance is a personal choice and self-expression.
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Apply perfume to well-moisturized skin, target pulse points, avoid rubbing wrists together, and spray onto clothing for extended longevity.
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Heat and humidity cause fragrance oils to evaporate faster and project stronger in summer, while cooler weather slows evaporation, making scents feel softer and last longer.
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Sillage refers to the trail or scent aura left behind by a fragrance as you move.
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Yes, spraying on clothes can extend longevity as fabrics hold fragrance oils longer, but avoid spraying on delicate or light-colored fabrics.
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Choose scents based on how they make you feel — whether confident, relaxed, energized, or sophisticated. Discovery Editions are great for testing this.
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A fragrance note is the perceived scent impression (e.g., rose, sandalwood), while an ingredient refers to the actual raw material or compound used.
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Yes! Our collection includes versatile fragrances suitable for everyday wear, work, special occasions, and evenings.
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We formulate with high-quality ingredients, but if you have sensitive skin, we recommend performing a patch test or spraying on clothing.
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Yes, all our formulations adhere to strict safety standards and are crafted with high-quality, safe ingredients.
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Yes, we are committed to ethical practices. We do not test on animals and our formulations are cruelty-free.
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Since Extrait de Parfum is highly concentrated, 2-4 sprays are usually enough for full-day performance.
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Right after a shower on clean, slightly damp, or moisturized skin for maximum absorption and longevity.
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The dry down is the final phase of a fragrance after top and heart notes evaporate, revealing the deep base notes on skin.
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No, rubbing wrists creates friction and heat, which breaks down delicate top notes and accelerates evaporation.
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Fragrances are built in layers (top, heart, base notes). As initial alcohol and top notes evaporate, heart and base notes unfold over time.
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This is called olfactory fatigue or nose blindness — your brain gets used to a constant scent while others can still smell it on you.
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Select subtle, clean, or fresh scents with moderate projection so they remain pleasant without overpowering colleagues.
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Stored properly away from light and heat, unopened perfumes can last 3-5 years or longer.
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Body temperature, hydration, weather, humidity, and skin moisture levels all affect how strongly a scent projects.
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Artisanal fragrances focus on unique storytelling, higher oil concentrations, rare notes, and craftsmanship rather than mass-market appeal.
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Signs include a sour or metallic smell, noticeable discoloration, or a dramatic drop in performance and longevity.
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Absolutely! Many versatile fragrances transition seamlessly across seasons, though light scents shine in summer and richer notes in winter.
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Pulse points are body areas where blood vessels are closest to the skin (wrists, neck, inner elbows, behind ears), generating warmth that helps radiate scent.
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Highly concentrated perfume oils may stain light fabrics if sprayed directly at close range. Spray from a distance of 6-8 inches.
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Spray on skin, wait at least 15-30 minutes for top notes to settle, and evaluate how the heart and base notes develop throughout the day.
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A discovery set lets you test multiple fragrances in real-life settings across different days before committing to a full-size bottle.
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Check product details on our Discovery Edition page for exact count and volume details.
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Yes! Discovery sets make elegant, thoughtful gifts allowing recipients to explore and find their personal signature scent.
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Yes, our discovery samples feature spray atomizers for an authentic application experience.
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Each sample bottle provides multiple wears (typically 30-50+ sprays depending on size) for thorough testing.
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Our fragrances are proudly formulated and crafted with premium ingredients meeting global standards.
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Yes, our Discovery Editions are specifically designed for sampling and exploring our signature collection.
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Wash the application area with unscented soap and warm water, or wipe gently with an oil-based cleanser or rubbing alcohol.
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Paper lacks body heat and natural skin oils, so scents develop slower and miss the personal chemistry interaction that occurs on skin.
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Projection is how far out from your body a fragrance radiates into the air around you.
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Gray emphasizes artisanal craftsmanship, identity-driven concepts, high Extrait de Parfum concentration, and luxury scent profiles.
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Aroma Pod is designed for individuals seeking portable, convenient, and personal scent experiences on the go.
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Extrait de Parfum offers full-body, high-concentration liquid luxury, while Aroma Pod provides compact, portable scenting.
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Yes, Aroma Pods are ultra-compact and travel-friendly.
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Yes, it is formulated for safe and convenient everyday use.
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All Gray products adhere to strict quality standards. Perform a patch test if you have hypersensitive skin.
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Yes, we are committed to ethical practices, cruelty-free formulations, and responsible sourcing.
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Opened bottles generally maintain peak performance for 24-36 months when stored in a cool, dark place.
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Apply unscented moisturizer to pulse points for enhanced longevity.
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Yes! Soft, soothing scents can enhance relaxation and sleep quality.
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Extrait de Parfum provides significantly higher oil concentration, richer depth, better projection, and multi-hour longevity compared to Eau de Toilette.
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Perfume concentration refers to the percentage of pure fragrance oils dissolved in alcohol/water base.
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Niche perfumes focus on artistic expression and high craftsmanship, while designer perfumes aim for mass appeal.
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Cold weather slows down evaporation, while hot weather speeds it up, making scents feel stronger but shorter-lasting.
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You can light-mist hair from a distance, but avoid direct contact due to alcohol drying effects.
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Oriental/amber fragrances feature warm, spicy, sweet, and resinous notes like vanilla, amber, and spices.
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Woody fragrances feature natural notes like cedarwood, sandalwood, vetiver, and patchouli.
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Gourmand fragrances feature edible-smelling notes like vanilla, chocolate, caramel, and coffee.
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Fresh/citrus fragrances feature bright notes like bergamot, lemon, orange, and sea breeze accords.
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Maceration is the aging process where fragrance oils blend with alcohol to achieve peak complexity and balance.
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Natural ingredients and vanilla notes naturally darken upon exposure to air and light without affecting performance.
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Over-application of strong synthetic notes can trigger sensitivity; moderate spraying avoids this.
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Apply an unscented or matching body lotion first to lock in moisture before spraying perfume.
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Synthetic fabrics hold scents well, but spray from a distance to prevent oil spots.
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An olfactory pyramid illustrates top, heart, and base notes of a fragrance structure.
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An atomizer is the fine-mist spray pump mechanism on a perfume bottle.
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Natural ingredients come directly from plants/flowers, while synthetic ingredients recreate rare or protected notes safely.
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Yes. Discovery Editions are an excellent gifting option for anyone who enjoys exploring new fragrances.
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Simply add your desired products to the cart and complete the checkout process.
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We accept UPI, debit cards, credit cards, net banking, wallets, and other payment methods available during checkout.
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Yes. Payments are processed through secure payment gateways using industry-standard security measures.
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Generally, only one coupon code can be applied per order unless stated otherwise.
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The code may have expired, may not meet eligibility requirements, or may not apply to the selected products.
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Once your order is dispatched, tracking details will be shared via email, SMS, or WhatsApp.
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While most orders arrive on time, occasional delays may occur due to courier operations, weather conditions, or regional disruptions.
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Orders may be cancelled before dispatch. Once shipped, cancellation may not be possible.
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Gray uses Razorpay, one of India's most trusted payment platforms, to securely process online transactions.
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Customers can pay using UPI, Credit/Debit Cards, Net Banking, Wallets, and Cash on Delivery (COD).
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Yes.
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Once your payment is successful and your order is confirmed, you will receive an order confirmation through email, SMS, WhatsApp, or the contact details provided during checkout.
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Our policies contain important information regarding shipping timelines, returns, refunds, cancellations, privacy practices, and other key details that help ensure a smooth shopping experience.
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Once your order is successfully placed, you will receive an order confirmation. After dispatch, tracking details will be shared through the contact information provided during checkout.
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Yes.
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Please refer to our Returns & Refunds Policy page for complete details regarding eligible returns and exchanges. Return only possible if you receive damaged product or completed different product. In such scenario, you need to raise the complaint over email, attaching the images & opening video with us within 24hrs of receiving the product. Please refer to our Connect page.
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No, fragrances are non-returnable product. Please review the policy page for complete details.
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Refund timelines vary depending on the payment method and banking system used.
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Yes.
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Delivery timelines depend on your location. Estimated delivery days can be checked from product page by putting the receiving pincode.
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Address changes can be requested before dispatch by contacting customer support immediately.
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The courier partner will attempt delivery up to 3 times before returning the shipment to us.